Brand Identity
Are you what you say you are?
Brand Identity provides you with the necessary foundation that you need as a guiding compass for your business and to have focused communication with your audiences.
Our proposition
How do we do it?
Brand Identity is not the easiest topic, particularly in High Tech environments. It is about the famous quote ‘It is not who you say you are, but it is about what they (the audience) say you are’. (Free after Marty Neumeier, The brand gap). Based on proven assets, we explain and show how brand identity can help you.
What do you get?
Going through a brand identity project in itself is already an interesting experience. We believe it is important to explicitly document key concepts from the brand identity, like brand identity statements and the official company narrative. This is a basic condition to be able to send consistent messages into the market.
Showcase
The following topics show elements that we address with our Brand Identity services.
The Lookingglass helps High Tech Companies to become more visible.
Would you like to know more?
Design that works
For more information, contact us.