Marketing Execution

No time to do marketing?

When nobody is responsible for marketing activities, it won’t happen. Marketing Execution provides you with flexible resource schemes and relevant marketing assets, so that it actually does happen.

Our proposition

How do we do it?

Essentially, this is a hands-on outsourcing type of service, where we provide you with the right resource capacity for an agreed number of hours per week at a fixed cost and an agreed duration. The key benefit of this offering is flexibility (hours, skills and resource availability) and the use of The Lookingglass assets.

What do you get?

In short: an immediately disciplined and efficient marketing process that brings a certain rhythm in your messaging. Ultimately, you should receive the outcomes of a good marketing process. It should help you developing profitable relationships with your customers, whether this is through lead generation or through the organization of customer events.

Showcase

The following topics show elements that we address with our Marketing Execution services

The Lookingglass helps High Tech Companies to become more visible.

Marketing work environment

If required, we can deliver you a solid work environment that contains the necessary structures and assets to have a swift start. This relates to standard Social Media templates to assets used for the news & events sections on your website. Our environment facilitates the review of any outgoing communication and supports the required workflows.
Hour flexibility

Together with you, we estimate upfront how many hours are needed in a specific assignment. If for some reason more hours are needed in a certain period, this is not a problem. These are balanced with periods when there are less hours needed. So essentially, we can easily adapt our availability when needed.

Periodically, we evaluate the number of hours to see whether there is a structural deviation from the agreed budget so that we can adjust accordingly (lower or higher).
Skill flexibility

If occasionally, there are activities that require an additional skill, we have the flexibility to bring in the desired skills.
Resource flexibility

The Lookingglass provides resource availability. In case a resource drops out (e.g. illness), it is our responsibility to backfill the required availability. This assures that your operation will always go on.
Assets

Finally, another key benefit is that our resources bring standard approaches and templates (assets) from The Lookingglass, which makes our delivery processes efficient and effective. The most visible element of this is a collaborative work environment that is immediately operational.
Challenges with hiring personnel

There are many reasons why our Marketing Execution service outperforms other alternatives, e.g. hiring an ‘uitzendkracht’ or a part-time employee. Both directions often suffer from the same kind of problems: Hiring a good resource is often difficult, especially when it concerns a part-time role. It requires recruiting activities, training programs and a working HR organization. There is always a hiring or employment risk involved, and it is usually not possible to spread and balance work hours based on demand. Finally there is no automatic replacement capacity, other than going through the whole recruiting process again in attracting another resource.

Would you like to know more?

Design that works

For more information, contact us.

Contact