Marketing Strategy

What should Marketing be doing?

Developing a Marketing Strategy is the precondition to be be successful with your marketing activities (and budget). We help you to define your objectives, your budgets, roles and responsibilities.

The Lookingglass helps High Tech companies to become more visible.

Our proposition

How do we do it?

The main question to be asked in any Marketing Strategy project is typically, ‘What do we want to achieve, what is our objective’. And that often immediately points to supporting Sales and their sales plans. The next question becomes ‘how will we achieve that’, ‘what do we need to build or develop to make this happen?’.

What do you get?

The final deliverable of a Marketing strategy is a document that confirms important elements of the strategy, e.g. budgets, campaigns, channels, content strategies, etc.

Additionally (and probably just as important) you will get an exchange of thoughts and alignment between Sales and Marketing activities.

Showcase

The following topics show elements that we address with our Marketing Strategy services.

The Lookingglass helps High Tech Companies to become more visible.

The role of Marketing

There are multiple definitions of Marketing that vary from highly strategic (e.g. directing R&D activity) to very operational (e.g. executing communication plans). We believe that Marketing is ultimately about ‘developing profitable customer relationships’.
Content Management Strategy

Essentially this is about what we want to communicate when to which audiences. It is about listing specific key messages, that can be proven and that provide talking points to communicate. Then in the planning stage we see what is available in terms of content and what needs to be developed. That is where the handover to marketing execution happens. (See also our offering Marketing Execution).
Online Marketing Strategy

Would you like to know more?

Design that works

For more information, contact us.

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