Video Campaign ‘Navigating EU Green deal regulations’
The Lookingglass helps High Tech companies.
Mark Euwe
About Mark Euwe
Posts by Mark Euwe:
Jan 15th, 2025: Who’s afraid of …. EU Green Deal regulations?
The Lookingglass supports High Tech companies in many different areas. From Consulting, Marketing & Branding, to Web Development and Creative Services.
Our service line Consulting is happy to announce a cooperation with Tanya Bakker, who will conduct a session on EU Green Deal regulations and what that exactly means for High Tech companies. The event will take place on the High Tech Campus in Eindhoven on Wednesday Jan 15th, 2025.
‘There is way more to regulatory compliance than just CSRD’ says Tanya Bakker.
For the majority of companies, navigating the EU green deal regulations isn’t easy. It is often difficult to understand exact requirements or to fully grasp what is needed to cover them.
This session will address the following topics:
• Overview EU Green Deal regulations for High Tech
• Consequences for product design and supply chain
• How to build a compliance roadmap
• Staying on top of the (ever-changing) regulations
If you didn’t start working on this, this session will help you to hit the ground running.
If you would like to participate, please find more info and a registration form on this page.
Looking for a Graphic Designer
The Lookingglass helps High Tech companies to become more visible.
For instance with our Creative services.
We are looking to expand The Lookingglass team with a Graphic Designer. If you are interested or if you know someone, please find the job profile here.
Looking for a Marketing Specialist
The Lookingglass helps High Tech companies to become more visible.
For instance with our Marketing services.
We are looking to expand The Lookingglass team with a Marketing Specialist. If you are interested or if you know someone, please find the job profile here.
The Lookingglass becomes Affiliate Partner for Pipedrive
“…The easy and effective CRM for closing deals. Pipedrive lets you track your sales pipeline, manage leads and automate your entire sales process in one place so you can focus on selling…”
This is in short what the Pipedrive solution brings to its customers. The Lookingglass is excited to enter the Affiliate Partner program.
“We’ve been using Pipedrive solutions in our own company for quite a while and we believe it sticks out in easy installation and that it covers the most vital elements needed for the majority of sales organizations”, says Mark Euwe, managing director of The Lookingglass. “Delivering this service is an excellent addition to our Sales Transformation portfolio, where we work with companies to streamline their sales processes such as Pipeline Management and Sales Governance”.
For more information on Pipedrive or our Sales Transformation practice, please contact us here.
The Lookingglass helps High Tech companies to become more visible.
Open Application
We always look forward talking to people who like to contribute to making High Tech companies more visible!
Don’t hesitate to send us an email at info@thelookingglass.nl and indicate what you are looking for. And to understand better who you are, please include a brief resume explaining your education and experiences.
We look forward to getting to know you.
Many greetings from The Lookingglass team!
Animations in High Tech
The Lookingglass helps High Tech companies to become more visible.
For instance with Animation development.
We’ve recently published a new showreel highlighting how animations can help in High Tech environment.
3D animation is a great way to visualize your stories.
And there is so much to tell…
… If you want to show how your invisible technology actually works.
… what your products and prototypes look like and why they work so much better than what others offer.
… how to use your product in the production process of your clients.
… if you just want to tell the story how your company got here in the first place, and why it is on earth.
Whatever the story, 3D animation makes it visible.
For more info, contact us here.
New CGI Campaign
The Lookingglass helps High Tech companies to become more visible.
For instance with 3D product models.
With increasing demand for flexible photography of products and prototypes, The Lookingglass has recently started to deliver a new service for Computer-generated Imagery (CGI).
This technology is a great way to visualize existing or even non-existing products. The level of detail is mind blowing, possibilities are endless.
It is not only about the detail and flexibility that it offers, but also the possibility of interacting (e.g. turn, spin) with the item itself.
Whether you use this on your website or in social media posts, during your presentations or in your booth at a trade show, in all cases the result is so much better than traditional photography.
For more info, contact us here.
The Lookingglass CGI Services promo
The Lookingglass becomes certified partner for Leadinfo
“…Know which company visits your website. Start identifying your B2B website visitors and reach out to them within the same platform. Grow your sales funnel, and generate more and better leads than your competition…”
This is in short what the Leadinfo solution brings to its customers. The Lookingglass is excited to enter the certified partner program.
“We feel that the Leadinfo solution can bring significant added value to the Lead generation processes of our clients”, says Kenneth Rozendaal who is leading the Web Development service line. “This is why we recommend all our clients to take the 14-day free trial and just check it out.”
For more information on Leadinfo or our Web Development practice, please contact us here.
The Lookingglass helps High Tech companies to become more visible.
Basics of Brand Identity
By Mark Euwe, Managing Director The Lookingglass
Brand identity is essentially about answering 3 basic questions:
(1) Who are we?
(2) What do we do?
(3) Why does it matter?
(Based on Marty Neumeier: The Brand Gap, 2003).
Getting answers to the first two is relatively easy, the third one is typically more difficult. (But not in the example below).
Getting uniform answers from different people in the company is even more difficult.
I saw an absolutely great example of this, on such a simple thing as a can of children snacks. (See picture above). More or less outside the scope of our targeted client group, but the principles are universal and I found the example so clear that I am sharing it anyway.
Now understand that the picture shows the back side of the can. On the front side it shows the brand name, i.e. ‘HappyBaby’.
Lets apply the basic questions: (1) Who are we?
Not difficult. ‘We are a team of parents, pediatricians & nutritionists’.
Could this be any clearer?
No, actually not. And by the way, what an excellent selection. Parents (these people know babies), Pediatricians (these people know babies even better), Nutritionists (these people know what is good to eat).
All of a sudden it hits you: This is the absolute dream team to come up with a sound children’s snack.
(2) What do we do?
Not so difficult either. ‘We create delicious meals and snacks with quality ingredients grown on trusted organic farms’. Or more formal: ‘we are on a mission to bring health and happiness to children through nutrition’.
Now on (3), Why does it matter?
By now, that even feels like a completely obsolete question, because intuitively you already know the answer: because children need health and happiness of course.
And this is also where the brand name comes into play: ‘HappyBaby’.
That’s why.
Ask any parent.
The Lookingglass helps High Tech companies to become more visible.